Welcome to the era of Experience and Emotions. The challenge for businesses today is not just selling products and services, but rather enhancing and amplifying the perception of the brand. This is done through crafting positive and emotional brand experiences that meet the customers' expectations. Anytime, anywhere.
Google released a video showing the 2017 year in search. It shows that people searched “HOW” more than anything this year. According to Sundar Pichai, Google CEO, this shows people’s desire to understand, and ultimately improve the world around us. As a Lebanese, this triggered a few "HOW" questions of my own, hoping that Google can help me find some answers:
Twitter announced that it had expanded its character limit of tweets to 280, this is double the current limit of 140 characters. This new feature will roll out gradually to all users. Currently, it is being tested by a group of select active users, most famous of them all is the President of the United States, referred to online as the Tweeter-In-Chief for his overly active account. It is no secret that Twitter has been struggling for the past few…
Elon Musk has promised to fix South Australia’s power network in 100 days or it’s free. I guess the only way to solve the electricity problem in Lebanon is to challenge Elon Musk to do it in one day. Dear Elon Musk: We, the people of Lebanon, all 4.5M of us, have been struggling with power failures and blackouts since the end of the war in 1990. Of course, the addition of around 2M Syrian and Palestinian refugees to the overall population made the issue harder to solve, but they are not the main cause of the problem. 27 years, 12 Ministries, and more than $30 Billion later, were not enough to get Electricity Du Liban (EDL) to solve Lebanon’s electricity problem and get 24hrs power coverage for this tiny country of 10,452 km²
I have always been a fan of Apple’s ecosystem, the way data is synced across devices was just flawless. Until now. Syncing data has turned into a nightmare.
Why is the internet filled with so much anger and hate? Why is it so easy for someone to publish something that is extremely harmful and offensive? Trolling, spamming, defaming, intimidating, humiliating, harassing and bullying are all faces of the same coin.
At a time when we, in Lebanon, are still trying to convince each other about the importance of having high-speed internet and about the positive implications it has on the economy. Canada declared that high-speed internet is a necessity for the quality of life and has set the following targets for the basic telecom services: - Speeds of 50 megabits per second (Mbps) download/10 Mbps upload for fixed broadband Internet access services - An unlimited data option for fixed broadband…
If there is one media platform that can claim surviving the digital ice age, that would surely be the radio. Back in 1981, MTV launched its music channel with the iconic video “Video Killed the Radio Star”, starting an era of cable video domination over radio. [embed]https://www.youtube.com/watch?v=Iwuy4hHO3YQ[/embed] Of course, over the years, the radio’s operating model has changed, it had to adapt to the times. Technically, it has shifted (or is still shifting) from analogue to digital broadcasting, coming a long…
Despite the fact that this seems like a complete rip-off, which will probably end up with several legal repercussions costing Facebook a fortune, this is the price they are willing to pay in order to get rid of their main competitor! It might be early to assume that Snapchat is dead, but it was definitely hit by a wooden stick straight to its heart! Let’s hope that Snapchat is still hiding new tricks up its sleeves in order to survive…
Over the past years I found myself moving away from watching local TV towards streaming online video content. I am one of those people who spends a lot of time in front of screens, with the difference of TV now being my second screen while Laptop or Mobile is first. With the exception of the primetime news, I rarely find myself fixated on a local TV show. Many TV programs nowadays insult our intelligence, are extremely biased and opinionated, have…