Video Publishers Get Ready To Make Money as Facebook Goes Head-to-Head with Youtube

Brands and Video publishers have always had mixed feelings when it comes to choosing the hero platform in order to publish and promote their video content.

On the one hand, you have Youtube, where search engines will forever find the content and publishers rewarded with profits when these videos become popular. On the other, you have Facebook, where the content has higher audience reach and can be quickly discovered and re-shared by more people in a shorter amount of time during the video launch period. The current problem is that this very same content is not monetized on Facebook, and will not be easily re-discovered via search in the future.

Video publishers are going to have to think again and reconsider their content strategy as Facebook is preparing to share the profits.

Recode reported that Facebook is going to start showing ads in the middle of its videos. It seems that social media platform is testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their (90sec or more) videos after people have watched them for at least 20 seconds.

Just like Youtube, Facebook will supposedly be sharing 55% of sales with publishers.


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