I grew up in the 80’s, back then when the Kassatly Chtaura Jallab ad was produced in 1987, the tune became an instant hit. Over the years, you couldn’t think of the product itself without humming the melody in the back of your head.
1987 Original Ad
In 2009, the brand re-introduced the classic song in a new remake of the ad. It was delivered with a modern futuristic twist. But it wasn’t until 2016, that’s 29 years later, with the third version of the ad, that all the original emotions were brought back to life.
2009 Second Version
The ad is well done from an artistic point of view, but it’s the delivery of the song that brings it to perfection.
Being a fan of the original song, and having developed mixed emotions with the second version, the latest ad saved the day. It brought back all the original emotions and reminded me why I liked the tune in the first place. I can listen to it over and over again.