Live Fully Now – A Volvo Ad To Make You Think!

“There is no point planning for a future, which, when you get to it, and it becomes the present, you won’t be there.” – Alan Watts

If you haven’t seen Volvo‘s latest film, then I recommend you watch it now. It uses the recording of Allan Watts‘ lecture “Live Fully Now” from 1959 to remind people that the future is now.

Many of us reach a point in life when we have to choose. Career over passion. Work over play. It’s when surfers turn CEOs. Photographers turn lawyers. Fly-fishers turn doctors. Mountain climbers turn engineers. But, we should always remind ourselves to enjoy the moment and Live Fully Now.

The ad was beautifully crafted by Forsman & Bodenfors, directed by Vincent Haycock, and filmed in Canada.


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