Why Richard Branson is One The Greatest Marketeers Of All Time

At a time when Tesla and SpaceX CEO Elon Musk is busy defending his decision to stay on President Trump’s economic advisory council, Richard Branson did what he does best, another great marketing stunt.

The Virgin Group founder invited former President Barack Obama to an aquatic challenge. The objective was to see if Obama can learn to kitesurf before Branson learned to foilboard? The winner is the one who could stay up the longest.

Obama won the challenge, but Branson won the internet.

Elon Musk
Elon Musk at the White House – Getty Images


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