Welcome to the era of Experience and Emotions. The challenge for businesses today is not just selling products and services, but rather enhancing and amplifying the perception of the brand. This is done through crafting positive and emotional brand experiences that meet the customers' expectations. Anytime, anywhere.
Mira El Khalil is not a painter, illustrator, photographer, musician or singer. She is all of them together; she is a holistic young artist. The most interesting part for me is that she doesn't practice art professionally nor does she work in an art studio. It is a personal hobby, her way of expressing her thoughts of the world around her.
A while back I had the opportunity to be part of a project that aimed to protect the rights of persons with disabilities. The most important thing I learned, is that the majority of these people don't need nor want special treatment. They just want to live, eat, drink, love, go to school, have fun, move, go to work and experience everyday situations like any other person without having to face inequalities in their daily lives.
Our mobile devices today are our gateways to the connected world. Whether we need to find a new restaurant, watch a movie, book a trip, check the news or post a picture on social media, we go to our smartphones first. Anytime, anywhere. It doesn’t matter if we start on mobile and complete the action on a bigger screen. The decision to be interested in a topic or not has already been taken on that smaller mobile screen. The Turning…
Every now-and-then, you bump into a fresh grad that you believe has a lot of energy talent and potential. Most important, someone who is putting a lot of personal effort on top of what they learned in university to master their craft and stand out from the crowd.
These posts aim to shed the light on young talented people and showcase their work.
"There is no point planning for a future, which, when you get to it, and it becomes the present, you won’t be there." - Alan Watts
Today’s world seems smaller than ever, as boundaries have become virtually nonexistent and distances are no longer a problem, for the farthest of continents can be reached within a click of a button. Within this global movement we notice that the MENA region is visually adopting a culture different from its own for the sake of being global. Design is a visual reflection of society and its culture. In this day and age, we are bombarded with visuals that are similar to western…