Welcome to the era of Experience and Emotions. The challenge for businesses today is not just selling products and services, but rather enhancing and amplifying the perception of the brand. This is done through crafting positive and emotional brand experiences that meet the customers' expectations. Anytime, anywhere.
Brands and Video publishers have always had mixed feelings when it comes to choosing the hero platform in order to publish and promote their video content. On the one hand, you have Youtube, where search engines will forever find the content and publishers rewarded with profits when these videos become popular. On the other, you have Facebook, where the content has higher audience reach and can be quickly discovered and re-shared by more people in a shorter amount of time…
As a techie person, I can’t help but notice the huge online and social media gap that exists between many parents and their kids. This is due to several factors, most are originating from the parents’ side. Whether the parents are technically challenged, don't have an online presence, are not up-to-date with the latest trends and platforms or simply just lack the proper communication with their kids on all things digital. Being a dad for a 10 and 7 year-old…
You’ve got to respect H&M for setting the creative bar high this Christmas. H&M collaborated with Wes Anderson in order to create a 3 minute film, titled Come Together”. It stars Adrien Brody as a train conductor named Ralph whose train is delayed on Christmas day, so Ralph gets to work in order to save the holiday for his passengers. Wes Anderson is considered to be one of the best directors / screen writers in Hollywood.
For all the superhero fans, you wouldn’t wanna miss the biggest crossover event on TV this week. DC Comics and The CW will give you an unprecedented event, by overarching one story accross 4 different superhero series. It will start on Monday with Supergirl, continues on Tuesday with The Flash, Wednesday with Arrow and Thursday with DC’s Legends of Tomorrow. The events rotate around the superhero cast from the 4 different series, teaming up to fight off dangerous alien invaders…
If there is one media platform that can claim surviving the digital ice age, that would surely be the radio. Back in 1981, MTV launched its music channel with the iconic video “Video Killed the Radio Star”, starting an era of cable video domination over radio. [embed]https://www.youtube.com/watch?v=Iwuy4hHO3YQ[/embed] Of course, over the years, the radio’s operating model has changed, it had to adapt to the times. Technically, it has shifted (or is still shifting) from analogue to digital broadcasting, coming a long…
Check out my interview on MTV Lebanon News.
Can you Find a Doctor or a Lawyer Online in Lebanon?
Interview on MTV Lebanon news regarding the Perception of Women in Ads and the role of Social Media as a positive change factor.
Report by Alain Dergham
My interview on MTV Lebanon news regarding the use of Social Media platforms as crime reporting and social support tools
Report by Ralph Doumit
Over the past years I found myself moving away from watching local TV towards streaming online video content. I am one of those people who spends a lot of time in front of screens, with the difference of TV now being my second screen while Laptop or Mobile is first. With the exception of the primetime news, I rarely find myself fixated on a local TV show. Many TV programs nowadays insult our intelligence, are extremely biased and opinionated, have…
