Throughout the years, mediums have changed, but the essence remains the same: at the heart of any communication lies the idea. A good idea is like liquid, adaptable to any shape or form. The communications industry’s never-ending challenge is that constant quest to find that novel idea; one that answers the client’s business needs, is well received by the audience, and uses the relevant popular platforms in the best way to communicate the message and create a unique experience. By default,…
