For most of us, Michael Jordan (aka) “His Airness” is one of the greatest basketball players of all time, he is even considered one of the greatest athletes ever. But, for the media savvy, he is much more than that. Jordan is one of the greatest living-brands and can be labeled the father of modern-day influencers. Everyone knows Michael Jordan, whether they were old enough (like me) to have seen him play back in the 90's or a teenager that…
